Search Engine Optimisation (SEO)

“41% of searchers ONLY review the 1st page when looking for results”*

To achieve higher ranking results in the natural listings of a search engine like Google, Yahoo or MSN an SEO strategy is required.  It involves both optimising each page of your website for the chosen keywords (search terms) and increasing your site’s online presence through 3rd party websites.

Benefits of SEO

• Long term positioning: Once in place, a well optimised site retains its position within the search results, the higher the ranking, more people will click through to your site.
  
• Targeted traffic: The creation of themed pages allows for targeted keywords specifically chosen to drive targeted traffic to the respective pages.
  
• Promotion that doesn't sleep: The Internet doesn't sleep. A top ranking search term will be available to new customers 24 hours a day, 7 days a week, 365 days a year.
• Increase brand visibility: Off page optimisation ensures your website's visibility. Increasing your digital touch points utilising social media and third party sites of authority.
  
• Cost-effective: Search Engine Optimisation is cost-effective as it provides limitless visitor traffic at no further cost in advertising.

Pay Per Click (PPC/ Paid Search)

"51% of consumers START with a search engine when looking to purchase"*

Within a competitive market place PPC ensures your business is given the best opportunity to attract your target audience. Optimising your search strategy from click to purchase will enable you to leverage the best converting keywords and identify the gaps your competitors haven’t.

Benefits of PPC

• Budgeting & return on investment: Having the ability to control your own spend and instantly see the return on investment, providing the opportunity to make instant decisions.
  
• Targeted campaigns: Having control over your target audience and the method of targeting those customers reduces budget waste and improves your return on investment.
  
• Flexibility: Measurements for success are vital and the flexibility that PPC offers allows marketers to take advantage of high conversion rates and seasonal / promotional demands.
  
• Pay for success: Every visitor who clicks your ad can be viewed as a potential sale, responding to a highly targeted ad on a search query they have conducted.
  
• Testing opportunities: Stay ahead of the competition and respond to market changes by utilising PPC within your marketing strategy and measure those results accordingly.
• Free brand awareness: Only pay for cicks and not impressions. Retain exposure across the major search engines and be front of mind throughout the buying lifecycle. 

Digital PR

“14% of online businesses FAIL to understand the relationships between campaigns"*

Through the use of tactical and targeted operations such as article syndication, content seeding or social media activity using Twitter and Facebook, SASS can increase your online presence, reach your target audience and boost your SEO strategy.

Benefits of Digital PR

• Embrace accredited, award-winning PR expertise: SASS’ in house PR department know how to project your brand online through creative and compelling strategies.
• Engage with your customers:  Get your message in front of your customers before your competitors by understanding their online behaviour.
• Quality back links: Old news is good news, article syndication and press releases are archived waiting to be discovered.  Supporting your SEO strategy and improving link quality.
• Customer reach:  Article syndication and seeding are two methods of ensuring maximum reach and exposure getting your message in front of your target audience.
• Return on investment: Online PR can be digitally measured providing absolute accountability.
• Cost effective: The costs of article creation and syndication are considerably less in comparison to other advertising channels when comparing volume levels of exposure.

Site Enhancements - Increasing Conversion

Once your site is receiving quality traffiic, it is essential to make sure each visitor has a positive user experience. From a well structured site with clear navigation to engaging content and enviable imagery, your site is your 24 hour shop window, so make sure your site is optimised to achieve your goals.

Typical site enhancements include:

• Improving site usability and navigation:  Well designed site architecture improves usability and increases your chances of increasing conversion and repeat visits. Site improvements also encourage search engines to index more web pages, which is essential for SEO.
  
• Improve visibility: 91% of adults in the UK that use the Internet used a search engine to find information with an average of 25.1m visitors choosing to use Google every month.* Can your customers see you, before they see your competitors?
  
• Improving the route to conversion: There’s a fine line between click and conversion but the results are often defined through return on investment, let SASS analyse your user journey and increase your conversion. 
  
• Captivate with content: Good site content captivates and interests users and if optimised and applied correctly it can improve your ranking within the search engines.
  
• Reduce bounce: Improving your bounce rate will reduce your pay per click costs  and improve your rankings within the search engines. 

E-Mail Marketing (eCRM)

“73% of consumers said they WOULD make an online purchase as a result of receiving an email”*

Email marketing is one of the most cost effective methods of communication open to businesses today. And with businesses spending more on acquiring new customers, competition is fierce, so make customer retention top of your business needs.

Let SASS help you reach out, be kept front of mind and create a relationship with your customers.

Benefits of E-MAIL Marketing

• Customer contact: Maintaining direct and interactive contact with your customer base is essential if you are to retain business, loyalty and customer relationship.
• Cost reduction:  A successful eCRM solution can provide a low cost, budget friendly strategy to contacting your existing customer base.
• Increase your customer touch points: Increase customer interaction through creative and innovative ideas, stimulating customers to re-engage.
• Spread the word: eCRM has always been a successful B2B & B2C platform for getting your message out to an existing database or to encourage new customers to communicate.
• Customer segmentation: Segmenting your database by demographic or user-behaviour is essential to maintaining a targeted solution which can be utilised for revenue generation.

Mobile Marketing

Mobile marketing is both targeted and effective, allowing your business to deliver your message straight to your target audience. One of the hardest tasks in marketing is getting the message out and then making it stick. Mobile marketing is instant with the recipient having the ability to take action immediately.

Technology leaders Google and Apple only develop in future proof technology and their investment in mobile technology underlines the growth potential of such a powerful marketing platform. Be part of the mobile revolution before your competitors do. Can you afford not to?

Benefits of Mobile Marketing:

• Mobile applications (iPhone & Android): Embrace SASS' experience in mobile application development.  We can demonstrate how efficient and cost effective, mobile applications can be when planned into the marketing strategy.
• Get connected: Mobile marketing is a great way to connect with your users or intended audience in an effective manner.
  
• Personalised message: Move away from broad brush marketing and create a message unique to your target audience.
  
• Call to action: Use mobile marketing to heighten brand awareness by adding a call to action which directs the user to a specific area of the business site.
  
• Instant messaging: Get the message to the intended audience any time of the day, any day of the week – straight to the handset.
  
• Digital suite: Utilise mobile marketing as an effective addition to your existing suite, re-enforce the message and measure the results.
  

Viral Marketing

"75% forward content up to SIX other people"*

If your brand is in need of an awareness injection or if you're looking for a quirky or creative way to get your message across, then viral marketing is the ideal platform for delivery.  Such activity is seeded with tactics designed for the target audience to adopt and advocate to create mass coverage.

Benefits of Viral Marketing:

• Free advertising: Whether you require a quirky or creative message, Viral is great for getting your message out to a large target audience in a cost effective way.
  
• Word of Mouth: Creating a buzz about the brand ensures your message reaches critical mass online providing internet saturation.
  
• Exponential growth: Viral has the power to grow exponentially, instantly driving traffic to your site and maintaining brand awareness
  
• Plug 'n play: Viral marketing is a great tool for generating interest across the brand, with positive impact on parallel marketing strategies such as PPC and SEO.
  
• Establish a solid reputation quickly: Use Viral marketing to promote a product or simple brand awareness, keeping your business in the fore front of your customers mind.