SASS CREATES A NEW ‘LOOK’ FOR VUFOLD

Brand communications agency, SASS has created a fresh brand identity and website for the UK’s leading manufacturer of innovative high quality, hardwood, sliding and folding doors - Vufold.

SASS’ creative team have once again applied innovation and ‘big ideas’ thinking to the b2c sector, working with Vufold to create a brand identity that reflects Vufold’s ambitious interiors concepts. The idea behind the new brand persona is to echo the contemporary lifestyle choice and flexibility that Vufold offers  with the new - ‘See Your World Unfold’ positioning.

 SASS have created a ‘living logo’ to represent the brand identity on the website. The logo enables seasonal imagery to appear within the typography, so as the seasons change, the logo adapts to be relevant to the time of year.

The Agency was also briefed to create a consumer focused website that showcases the quality of the products available and allows customers to explore the brand in more depth. This was achieved through a contemporary design following on from the new brand steer.

SASS developed a number of interactive and engaging features within the site, including a product explorer and an interactive tool to allow customers to discover sliding door technology. This novel photo-realistic animation demonstrates the sliding, folding nature of the product. The new website launched on May 23rd.

Graham Sass, Creative Director at SASS, comments: “At SASS, we have a strong heritage in providing lifestyle brands with inspired communications campaigns - we pride ourselves on our enthusiasm and commitment to delivering cutting-edge solutions for all of our clients. The Vufold challenge was a really exciting opportunity for us. Using brave and forward-thinking techniques, we have utilised digital technology alongside our design expertise and managed to create a brand profile that is totally unique.”

The Managing Director at Vufold comments: “People are increasingly considering their outdoor space as a key part of their home for living and entertaining. Vufold is an innovative lifestyle concept that
allows homeowners to easily incorporate the outside into the home, giving a fresh and natural feel.

We felt that the brand needed a strong new identity which reflected its ground-breaking nature and we were really impressed with SASS’ ideas. We feel the website will really help our customers to get a feel for who we are and understand how the Vufold concept can benefit any home.”

The new brand identity and website have been created by SASS’ design and digital departments. SASS has six key centres of excellence offering a multi-discipline, brand team approach to channel-neutral thinking with specialists in Advertising, Digital, PR, Media, Design and Direct.

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