SASS OPENS AFFILIATE DOORS FOR VENTURE

Leading brand communications agency, SASS, has teamed up with R.O.EYE, the UK’s largest specialist affiliate marketing agency, to launch an ambitious affiliate partner network for SASS’ client, Venture Portraits – the market leading portrait photography franchise.

The affiliate scheme, which launches in February 2008, was a project which was identified by SASS as an ideal solution for Venture UK, which is aiming to increase sales leads to its studios.

It will drive prospects from R.O.EYE’s affiliate partners’ lead generation activities to a dedicated Venture Portraits microsite created by SASS - www.thisisventure.co.uk/affiliatescheme. The scheme offers a £25 introductory voucher for a session at one of its network of over 80 UK studios, ordinarily worth £125, focusing on Parenting, Homes & Interiors and Gifting genres. Once prospects have purchased their voucher online via the website, they can redeem it in exchange for a memorable experience in a Venture studio.

The first stage of the programme will be to promote Venture Portraits via R.O.EYE’s closed-partner affiliate scheme. Specialising in running in-house programmes for financial services and corporate retail advertisers, R.O.EYE is perfectly placed to turn the maturing affiliate marketplace into a scalable and sustainable customer recruitment channel for Venture.

“Venture is a pioneering brand, which is always looking to embrace new technology and trends to enhance its proposition,” says Ian Waddington: SASS Client Services Director.

“As SASS has always considered innovative or less conventional strategies, we felt affiliate marketing’s recent emergence from the online wilderness would greatly benefit Venture’s growth plans,” continued Waddington.

Mark Kuhillow, Managing Director at R.O.EYE, says: “SASS approached us about partnering up on this project for Venture Portraits, as they saw us as the market leader in the development of affiliate partner networks. We have been pioneers in the affiliate space since the industry began and have a wealth of experience in this sector. In addition to developing our Closed Partner network, we have helped SASS provide Venture with a strategic blueprint that will ensure they enjoy the full benefits of what is increasingly becoming a key online marketing channel.”

Paul Goldstein, Marketing Director for Venture comments: “Venture is innovative in its approach to combining online marketing with its bricks and mortar studios.”

He continues: “Working with SASS helps us achieve fantastic results using cutting-edge techniques and this scheme is opening our eyes to the benefits of online affiliate networks, while opening the doors for new customers to visit our studios.”

SASS will continue to work with R.O. EYE on an on-going basis across a number of affiliate projects. 2008 promises to be a year of continued growth for both companies, with R.O.EYE looking to maximise the opportunity presented by the rapid growth of the affiliate marketing sector. SASS, meanwhile, aims to continue to lead the way in the commercial and strategic application of emerging marketing techniques.

“Watch this space for more updates from SASS in an exciting year for the agency,” concluded Waddington.

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