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CLIENT: Bents Garden and Home
CAMPAIGN: For Beautiful Living
SERVICES: ADVERTISING | DESIGN | DIGITAL | DIRECT | MEDIA
From a single site near Warrington, the Bents family has built an impressive business, and with our help, repositioned it from successful garden centre into the leading lifestyle destination store of its type in the North West. Once its £3m refurbishment programme was completed, we set about changing perceptions and building awareness and consideration from ABC1 households within 45 minutes drive time.
Our campaign, For Beautiful Living, now in its second year, encapsulated the brand’s positioning and provided the perfect vehicle for us to tell its story offline and online via a new website.
Exposure was concentrated on regional lifestyle magazines and regional editions of national home interest titles, local press and radio.
Our campaign delivered a 15% yr on yr increase in footfall and contributed to annual sales increase of 14%.
CAMPAIGN: For Beautiful Living
SERVICES: ADVERTISING | DESIGN | DIGITAL | DIRECT | MEDIA
From a single site near Warrington, the Bents family has built an impressive business, and with our help, repositioned it from successful garden centre into the leading lifestyle destination store of its type in the North West. Once its £3m refurbishment programme was completed, we set about changing perceptions and building awareness and consideration from ABC1 households within 45 minutes drive time.
Our campaign, For Beautiful Living, now in its second year, encapsulated the brand’s positioning and provided the perfect vehicle for us to tell its story offline and online via a new website.
Exposure was concentrated on regional lifestyle magazines and regional editions of national home interest titles, local press and radio.
Our campaign delivered a 15% yr on yr increase in footfall and contributed to annual sales increase of 14%.
LOVE WHAT YOU DO. LIVE LIFE WITH SASS
