CLIENT: Jon Richard
CAMPAIGN: Wedding Belles
SERVICES: DESIGN
Jon Richard is an established retailer of costume and fashion jewellery, which it sells through 80 concessions across Debenhams stores nationwide. It has three brands, Jon Richard, Mood and Simply Silver, and an extensive Bridal collection. Following on from the completion of a new identity roll out across the brands and the business, SASS was briefed to handle the launch of the 2009 Jon Richard Bridal Collection.

Our design recommendation was based on the over-arching concept of 'Wedding Belles', which aimed to capture the romance associated with being a bride-to-be.

Stunning lifestyle photography shot on location at a Baronial Hall in the Cotswolds, was supported by studio photography stills of selected pieces. These in turn, formed the basis of a range of printed collateral including a 32pg product brochure, large format point of sale for use by concessions and inserts in Bridal magazine titles.