CLIENT: Kleeneze
CAMPAIGN: How Kleeneze Is Your House
SERVICES: DESIGN | DIGITAL | PR
SASS PR supported Kleeneze's sponsorship of Channel 4's How Clean Is Your House via a campaign that generated positive word of mouth and created a renewed interest in the brand. Our strategy was to drive this via a hardworking media relations campaign encompassing:

• An industrious Press Office function focusing on a tailor-made journalist teaser mailer that asked 'How Clean Is Your Desk'; a series of competitions to aid brand awareness + data capture; a letters to editors campaign outlining the problems that Kleeneze products can solve and a headline-grabbing filthy Brits news creation story.
• Syndicated radio interviews based on the filthy brits story featured on 39 stations, reaching 2,929,000 listeners – all of which were brought to life by a Kleeneze distributor and TV personality Gavin Lowe.
• Viral 'Clean Me' screen saver email issued to key media and distributors for seeding.