CLIENT: Sandtoft
CAMPAIGN: Campaigning for Beautiful Roofs
SERVICES: ADVERTISING | DESIGN | MEDIA
Clay roof tile manufacturer, Sandtoft, is a family-owned business that has always taken an innovative approach to its design and manufacturing. After a sustained period of product-based campaigns, we developed a corporate campaign devised to promote, and thereby, own, the aesthetic appeal of beautifully designed, manufactured and installed clay roof tiles for residential and commercial properties.

The "Campaigning For Beautiful Roofs" concept positioned Sandtoft as the 'activist', one that was campaigning for change, and one that could facilitate a better, more attractive visual environment. Advertising in trade magazines and professional journals created real impact, and generated a substantial uplift in website enquiries. High-impact, large format direct mail to existing customers reinforced the brand’s innovation and design strengths.