CLIENT: Thorntons
CAMPAIGN: Thorntons Christmas Countdown
SERVICES: DIGITAL | MEDIA
Thorntons presented us with the challenge to produce an online viral strategy that would strengthen online brand awareness, drive high volumes of traffic to their website daily and increase their database in the crucial two week run up to Christmas.

Our solution was ‘Thorntons Christmas Countdown’ - a viral game, designed and produced entirely in-house, which enabled consumers to countdown the days to Christmas for a chance to win prizes every day. To build an attractive prize pool, thousands of prizes were compiled from Thorntons and ‘big brand’ partners who were sourced and negotiated by SASS and included Thomas Cook and The Body Shop. We negotiated for partners to also promote Christmas Countdown and incorporated e-PR through online seeding on relevant websites including forums, blogs and competition sites.

During a 14 day period, total visits exceeded 106,000, with average daily visits at 7,600. Peak times attracted 12 new visits per second and overall the promotion produced a ROI of 1:6.